Viral video marketing

Nowadays, companies are starting to use viral video marketing more often to promote their brands. Many of them are using videos to attract their audiences and to get their message out because people are willing to embrace creative approaches on the social video Web. 

According to Mashable  some of “The top 10 Most Innovative Viral Video Ads of 2009” are:

1. Advertiser: Inspired Bicycles

2. Advertiser: Schweppes, “Signs”

3. Advertiser: Volkswagen, “Piano Stairs”

4. Advertiser: Boone Oakley, BooneOakley.com

5. Advertiser: Samsung, YouTube HD Camera Trick Challenge

The use of video is an effective medium for marketing because of its engagement potential. I believe that the videos shown above worked mainly because of their content, and also it is important that companies know their target audience and know how to tell a story.