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Posts Tagged ‘Foursquare’

A look at Chatroulette

April 12, 2010 Leave a comment

Recently I read Rachel’s blog entry: “The new bizarre online fad” that talks about Chatroulette. This website that pairs random strangers for webcam-based conversations seems to me very interesting and scary at the same time. Even though I am not willing to give it a try yet I was wondering if Foursquare can work for both people and businesses, could Chatroulette also work for companies?

I found an article on Inc.com that talked about companies that were using Chatroulette to advertise their products. I am not sure how this exactly works or if it works for all products but I guess we have to know what is going on out there and how companies are using these new tools to communicate with their customers.

For example, Travelocity has entered the Chatroulette world with their iconic Roaming Gnome which appears  holding a variety of signs throughout the day with messages such as “This would be better if we were in Rio.”  The goal is to motivate video chatters to step away from their webcams and take vacations.

source: http://mashable.com/2010/03/31/travelocity-gnome-chatroulette/

It would be interesting if we could see some results from this campaign and if in fact it generated more sales due to its pressence on Chatroulette.

 

 

Following celebrities

March 28, 2010 1 comment

Following up companies that provide location-based services to people and businesses, I found an article about Foursquare at Mashable.com that said how Foursquare is now enabling people to follow celebrities. At first I thought that this was a little strange because I was picturing celebrities like Brad Pitt telling where they were but then I realized that the article referred to celebrities from shows such as the Jersey Shore, the Hills, among others. I guess it makes sense for these “reality-show celebrities” then.

Foursquare has developed marketing deals with MTV and VH1 that include a new Foursquare feature that allows users to follow people without a reciprocal friendship. So, if for some reason you want to follow Jersey Shore’s DJ Pauly D, you can see where he is checking in and follow him.

Also, MTV and VH1 fans can earn special badges on Foursquare. And celebrities can also leave tips about their favorite venues. I guess this will benefit somes businesses and also celebrities. 

It is interesting to see how Foursquare is creating new features to keep its audience engage especially if they recently added almost 100,000 users in 10 days.

Personally, I won’t be following these “celebrities” anytime soon…would you?

Categories: Week 9 Tags: , ,

Twitter Case Study: Tasti D-lite

February 27, 2010 Leave a comment

As many brands that are not sure how Twitter actually works and how to use it to benefit their businesses, they first start by analyzing what people are saying about their products, brands and competitors. This was the case of Tasti D-lite, the popular frozen chain from New York. After having some idea of what was going on, BJ Emerson, director of technology information, decided to jump into the conversation and participate. Emerson hoped to “engage customers on their terms, be relevant and have fun.” Also, he advised “a three “m” approach to getting started on Twitter – monitor, then mingle, then measure.”
Twitter allows Tasti D-lite to interact with their customers on their terms, thus creating relationships and also generating customer insights that might ultimately lead to sales. In fact, in addition to create relationships and loyal customers, companies want to translate those accomplishments into more sales, continue to grow and be ahead of their competitors.

Tasti D-lite Twitter campaigns

Tasti D-lite launched a rewards program called TastiRewards in which consumers can get extra rewards by connecting their accounts to Twitter, Facebook and Foursquare. By sharing their Tasti D-lite experience with friends and followers, they can earn extra rewards for a free Tasti D-Lite dessert.

Source: http://f00.inventorspot.com/images/Tasti_DLite_tweet.img_assist_custom.png


Tasti D-lite often tweets Twitter-exclusive coupons for customers to print out and redeem at their favorite tasti location. They are also thinking to introduce paperless mobile coupon options and Twitter accounts for individual stores.

This video revealed the location of a hidden $50 TreatCard. This announcement was promoted on Twitter and the winner found the card within 7 minutes of posting the link to the video.

I think the key here is to not publish sales messaging, quite the opposite it is to think creatively about how you can add value for your followers.