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Posts Tagged ‘Facebook’

Until next time…

April 26, 2010 Leave a comment

When I found out that I had to blog for my Advance Digital class I did not how I would managed to write two blog entries per week. Now the semester is ending and I have written 22 articles. Thanks to creating this blog I have learned a lot about all what social media stands for-Facebook, Twitter, Foursquare, and so on and how to use these tools to communicate with different audiences. I also learned from several blogs written by my classmates and also from their comments on my blog. And finally, as an international student it has helped me improve my writing skills. Overall it was a good experience !

Until next time…

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For those who are concerned about privacy issues

April 26, 2010 Leave a comment

Facebook is constantly changing when it comes to privacy settings. Personally, I am a little tired of having to see what these changes are about and also of having to check my Facebook settings every time they want to share my information.

Last week, Facebook included a set of new features that allow websites like Pandora access some of your personal information and use it to personalize your experience with their products. For example, Pandora will be now able to  recommend streaming music stations based on artists you’ve Liked on Facebook.

However, for those of you who are concern about privacy there is an option called “Instant Personalization” which is inside of Facebook’ privacy setting pages that would allow you to have some control about this.

There are two options: you can either turn Instant Personalization off at Facebook or you can opt out at individual websites.

Preventing Friends from Sharing Your Information

It is important to know that your friends can sometimes share your information from their own profiles with websites even though this is turned off. To change this you can go to “Applications and Websites” and click “Edit Settings”- “What your friends can share about you”.

It’s nice to be able to choose exactly what you want to share or not. Even though Facebook frequently changes its privacy policies it is good to know you can still have a “say” when it comes to your privacy.

Facebook Fan Pages (Part1)

April 20, 2010 Leave a comment

If anyone is capable of building a Facebook Fan Page fairly quickly then what makes a Fan Page successful? Here are some examples of brands that in my opinion are doing a good job when it comes to Facebook Fan Pages.

1. Pringles

Pringles Facebook Fan Page characterizes mainly for the use of video. They have acknowledged that their audience reacts well to comedy and they have given their fans the opportunity to spread the Pringles message to their friends. Furthermore, they engaged their fans via reviews, discussions, and interactive games.

2. Coca-Cola

The Coca-Cola Facebook Fan Page is committed to user participation. First, Coke shows content in their main page Wall feed by default which means that the page is ruled by user-generated content, no matter if it is good or bad.

Second, Coke focuses in creating photo albums showing off the product, employees at the company, photos of Coke fans and pictures of Coke products from all around the world.

Finally, Coke is truly devoted to their fans on Facebook. An example of this is how the fan page was developed. The page was originally created by two fans who loved Coke. Rather than trying to buy it or create another “official” page, they rewarded the two fans and worked with them to continue building the page and representing the brand.

continue…

Retailers Find Facebook Advantage

April 1, 2010 Leave a comment

Digiday daily recently published an article about how retailers can achieve distinctive advantages by being on Facebook

This article talked about a report developed by a market research company called Morspace. It said that retailers who were actively involved in marketing their products and/or services on Facebook might get a competitive advantage over their competition in terms of product recommendations. Nowadays consumers are more likely to offer and receive product recommendations online than before. There has being a change in the purchasing-decision process from asking family and friends for word-of-mouth to discuss options via social-networking sites like Facebook.  Also, if a company knows that its target audience is on Facebook it could be an effective tool to directly communicate with this segment.  And by knowing what customers want retailers can offer them product information and discounts according to their needs to increase sales and create viral product buzz among Facebook consumers.

The study also showed that some of the reasons consumers join a Facebook fan page are: “To let my friends know what products I support,” (41 percent) and “To receive coupons and discount offers,” (37 percent). More than 36 percent of consumers consider Facebook to be a useful tool for researching products. Nearly 68 percent of consumers say that a “positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer.”

I would suggest that before jumping into Facebook or other digital channels companies evaluate where there customers are. If its target market’s characteristics and behavior meet Facebook features then it is definitely a media channel to take into account. Facebook could be an important tool to know what your customers are doing and interpret what they are saying-mining online discussions and asking online feedback.

Categories: Week 10 Tags: , ,

Interactive ads

March 29, 2010 1 comment

Trying to find an example of an interactive ad I came across  several ads like the “Lookbook“, an application from Facebook created to promote the 1969 Premium Jeans GAP Collection that enables people to find the perfect denim match. You have to rollover to find out the look you want by combining different tops and bottoms.

The Lookbook by GAP

Another interactive ad I found was one from Nikon displayed at a Seoul subway station which had life-like images of paparazzi trying to take the best celebrity picture.  When people passed by the ad flashing camera lights were set off.  Then people could follow the red carpet all the way out of the station and into a mall – directly into the store where they could find and purchase the new D700.

D700 by Nikon

One ad that surprised me was one that tried to get people to join the health club chain, Fitness First. This ad was displayed at a Rotterdam bus stop featuring people’s body weight in bright lights while they were waiting the bus. Personally, this ad goes a little too far to try to get people to go to the gym because most women do not feel comfortable with their body weight so I imagine they would not be comfortable especially if their body weight suddenly appeared while waiting the bus and everyone else around could see it.

Fitness First

After seeing a couple of examples I found that offline interactive ads were more interesting than online interactive ads. If you have other examples especially for online ads please share them!

Not Just Twitter and Facebook

March 4, 2010 2 comments

When we hear about social media we usually hear about Facebook and Twitter however there are other social media sites that are capturing the market. Brightkite with more than 2 million users is one of them.

Brightkite is a location-based social networking site that is available on mobile devices. It is a system that allows people to keep up with friends and places. Moreover, it lets people see where all their friends are and discover places in their neighborhood. For advertising, Brightskite constructs a geo-fence around a specific location and only targets people checking in within that area.

Source: http://www.flickr.com/photos/bouldair/2516100039/

According to the article: “Brightkite Launches Ultra-targeted Advertising Solution after Successful Pilots with a Range of Brands” published on newsblaze.com, the system targets according to a wide range of significant criteria including:

  • Location and Place
  • Demographics
  • Behavior and Activity
  • Conversational Context
  • Time of Day
  • Weather
  • Media Usage

In addition to these criteria, Brightkite provides three types of time relevance to their campaigns:

  • Historical
  • Current
  • Future

Here are some examples of companies that are developing local promotions:

  1. Gap offered local customers a mobile coupon for 15 percent off for in-store purchases at new Gap stores.
  2. Ben & Jerry’s gave their customers who were close to their retail locations offers such as $1 ice cream Bars.
  3. Brightkite users visiting Las Vegas received discounted hotel rooms from Trump International Hotel and 50 percent off tickets to Cirque du Soleil shows.

I believe that besides being seeing as a little intrusive system, Brightkite could leverage on its local advertising to enhance user shopping experience by offering products/services relevant to their needs. Plus, Brightkite’s ultra-targeted campaigns can help marketers to minimize wastage and communicate to local audiences more effectively.