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Interactive ads

March 29, 2010 1 comment

Trying to find an example of an interactive ad I came across  several ads like the “Lookbook“, an application from Facebook created to promote the 1969 Premium Jeans GAP Collection that enables people to find the perfect denim match. You have to rollover to find out the look you want by combining different tops and bottoms.

The Lookbook by GAP

Another interactive ad I found was one from Nikon displayed at a Seoul subway station which had life-like images of paparazzi trying to take the best celebrity picture.  When people passed by the ad flashing camera lights were set off.  Then people could follow the red carpet all the way out of the station and into a mall – directly into the store where they could find and purchase the new D700.

D700 by Nikon

One ad that surprised me was one that tried to get people to join the health club chain, Fitness First. This ad was displayed at a Rotterdam bus stop featuring people’s body weight in bright lights while they were waiting the bus. Personally, this ad goes a little too far to try to get people to go to the gym because most women do not feel comfortable with their body weight so I imagine they would not be comfortable especially if their body weight suddenly appeared while waiting the bus and everyone else around could see it.

Fitness First

After seeing a couple of examples I found that offline interactive ads were more interesting than online interactive ads. If you have other examples especially for online ads please share them!

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Following celebrities

March 28, 2010 1 comment

Following up companies that provide location-based services to people and businesses, I found an article about Foursquare at Mashable.com that said how Foursquare is now enabling people to follow celebrities. At first I thought that this was a little strange because I was picturing celebrities like Brad Pitt telling where they were but then I realized that the article referred to celebrities from shows such as the Jersey Shore, the Hills, among others. I guess it makes sense for these “reality-show celebrities” then.

Foursquare has developed marketing deals with MTV and VH1 that include a new Foursquare feature that allows users to follow people without a reciprocal friendship. So, if for some reason you want to follow Jersey Shore’s DJ Pauly D, you can see where he is checking in and follow him.

Also, MTV and VH1 fans can earn special badges on Foursquare. And celebrities can also leave tips about their favorite venues. I guess this will benefit somes businesses and also celebrities. 

It is interesting to see how Foursquare is creating new features to keep its audience engage especially if they recently added almost 100,000 users in 10 days.

Personally, I won’t be following these “celebrities” anytime soon…would you?

Categories: Week 9 Tags: , ,