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Viral video marketing

February 20, 2010 2 comments

Nowadays, companies are starting to use viral video marketing more often to promote their brands. Many of them are using videos to attract their audiences and to get their message out because people are willing to embrace creative approaches on the social video Web. 

According to Mashable  some of “The top 10 Most Innovative Viral Video Ads of 2009” are:

1. Advertiser: Inspired Bicycles

2. Advertiser: Schweppes, “Signs”

3. Advertiser: Volkswagen, “Piano Stairs”

4. Advertiser: Boone Oakley, BooneOakley.com

5. Advertiser: Samsung, YouTube HD Camera Trick Challenge

The use of video is an effective medium for marketing because of its engagement potential. I believe that the videos shown above worked mainly because of their content, and also it is important that companies know their target audience and know how to tell a story.

The viral video phenomenon

February 19, 2010 Leave a comment

Let’s start with a brief definition of what a “viral video” is.  A viral video is a video that becomes popular when people start sharing it through the Internet, usually using social media sites such as YouTube, Facebook, MySpace, Digg, among others.

Viral videos not only provide important information about a brand or a product/service but they also give much humor to people. Businesses can leverage on this to entertain, capture the desired audience, and ultimately generate exponential views and brad engagement. Furthermore, in this economy marketers are seeking new methods to reach audiences in the most cost-effective approach.  So viral video is an effective marketing technique companies should consider.

What makes a video go viral?

According to Alex Lee, the most important thing is the video itself. You have to ask yourself: Is this video any good? Would you send it to your friends? It has to be some very compelling content to entice their interest and to encourage viewers to share it. Then comes the PR strategy that could utilize blog posts, press releases, Twitter links and Facebook updates to try to spread the word and up the viewing counts.

A couple of examples of “viral videos” that I liked.

“Let it shine” by Honda

JK Wedding Entrance Dance

A company could have an incredible video and it could “go viral” without a PR strategy. On the other hand, a company could have the best PR tactics but without enticing content the PR strategy would not work at all.