Home > Week 9 > Interactive ads

Interactive ads

Trying to find an example of an interactive ad I came across  several ads like the “Lookbook“, an application from Facebook created to promote the 1969 Premium Jeans GAP Collection that enables people to find the perfect denim match. You have to rollover to find out the look you want by combining different tops and bottoms.

The Lookbook by GAP

Another interactive ad I found was one from Nikon displayed at a Seoul subway station which had life-like images of paparazzi trying to take the best celebrity picture.  When people passed by the ad flashing camera lights were set off.  Then people could follow the red carpet all the way out of the station and into a mall – directly into the store where they could find and purchase the new D700.

D700 by Nikon

One ad that surprised me was one that tried to get people to join the health club chain, Fitness First. This ad was displayed at a Rotterdam bus stop featuring people’s body weight in bright lights while they were waiting the bus. Personally, this ad goes a little too far to try to get people to go to the gym because most women do not feel comfortable with their body weight so I imagine they would not be comfortable especially if their body weight suddenly appeared while waiting the bus and everyone else around could see it.

Fitness First

After seeing a couple of examples I found that offline interactive ads were more interesting than online interactive ads. If you have other examples especially for online ads please share them!

  1. April 6, 2010 at 1:02 am

    Why do you find the offline ads more interesting. I get a sense, but I’d like you take the next step and analyze why.

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