Home > Week 6 > JetBlue and Whole Foods on Twitter

JetBlue and Whole Foods on Twitter

For next class we are going to talk about Twitter. We were asked to observe a specific brand on Twitter and via the Dashboard we created a couple of weeks ago. So, for this assignment I chose to follow JetBlue and Whole Foods.

With more than one and a half million followers, Jet Blue is using Twitter to communicate with customers about travel problems for example this weekend the conversation was mainly about weather cancellations and press releases announcements to give people the information they needed.

Moreover, JetBlue customers are engaged with the brand and want to help JetBlue deliver a better product for them. As I joined the conversation, I could see people knew they were being listened, helped and talked through specific questions or issues.

On the other hand Whole Foods, the largest retailer of natural and organic food in the US, has nearly one million eight thousand followers on Twitter. Whole Foods has official tweeters throughout its organization depending on their specialty. It manages localized information tailored to individual stores or cities. It also uses its account for news, updates, special events and customer feedback.

Topical Tweets

@WFMCheese – global cheese specialist, Cathy Strange.

@WFMWineGuys – wine & beer experts, Doug & Geof.

@WholeRecipes – automated recipe feed.

Whole Foods has a Facebook fan page and a blog that uses to promote its editorial content. It uses these media to expand what it is posted on Twitter like longer posts, photos, and videos. It also has an iPhone app which is called Whole Foods Market Recipe which is a recipe application. It also has a store locator. After finding the nearest store, it takes you out to the page for that store. From there, that page links out to the Facebook account and the Twitter account as well.

With almost 10,000 tweets in two days, we can say that Whole Foods’ customers are responding and I believe that the reason of its success is the content they provide to their followers.

  1. March 2, 2010 at 8:52 pm

    I completely agree that Whole Foods has so many loyal customers because of the integrated approach they have in social media. I’m sure other companies must be asking themselves how they can replicate WF’s success.

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