Home > Week 6 > Twitter Case Study: Tasti D-lite

Twitter Case Study: Tasti D-lite

As many brands that are not sure how Twitter actually works and how to use it to benefit their businesses, they first start by analyzing what people are saying about their products, brands and competitors. This was the case of Tasti D-lite, the popular frozen chain from New York. After having some idea of what was going on, BJ Emerson, director of technology information, decided to jump into the conversation and participate. Emerson hoped to “engage customers on their terms, be relevant and have fun.” Also, he advised “a three “m” approach to getting started on Twitter – monitor, then mingle, then measure.”
Twitter allows Tasti D-lite to interact with their customers on their terms, thus creating relationships and also generating customer insights that might ultimately lead to sales. In fact, in addition to create relationships and loyal customers, companies want to translate those accomplishments into more sales, continue to grow and be ahead of their competitors.

Tasti D-lite Twitter campaigns

Tasti D-lite launched a rewards program called TastiRewards in which consumers can get extra rewards by connecting their accounts to Twitter, Facebook and Foursquare. By sharing their Tasti D-lite experience with friends and followers, they can earn extra rewards for a free Tasti D-Lite dessert.

Source: http://f00.inventorspot.com/images/Tasti_DLite_tweet.img_assist_custom.png


Tasti D-lite often tweets Twitter-exclusive coupons for customers to print out and redeem at their favorite tasti location. They are also thinking to introduce paperless mobile coupon options and Twitter accounts for individual stores.

This video revealed the location of a hidden $50 TreatCard. This announcement was promoted on Twitter and the winner found the card within 7 minutes of posting the link to the video.

I think the key here is to not publish sales messaging, quite the opposite it is to think creatively about how you can add value for your followers.

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