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Viral video marketing

Nowadays, companies are starting to use viral video marketing more often to promote their brands. Many of them are using videos to attract their audiences and to get their message out because people are willing to embrace creative approaches on the social video Web. 

According to Mashable  some of “The top 10 Most Innovative Viral Video Ads of 2009” are:

1. Advertiser: Inspired Bicycles

2. Advertiser: Schweppes, “Signs”

3. Advertiser: Volkswagen, “Piano Stairs”

4. Advertiser: Boone Oakley, BooneOakley.com

5. Advertiser: Samsung, YouTube HD Camera Trick Challenge

The use of video is an effective medium for marketing because of its engagement potential. I believe that the videos shown above worked mainly because of their content, and also it is important that companies know their target audience and know how to tell a story.

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  1. February 21, 2010 at 2:59 am

    While I appreciate you reposting what Mashable thought were the best videos, I would love to know what you think of them, if you agree, and why you think these were declared the best.

  2. February 26, 2010 at 7:46 pm

    I think that Mashable chose these videos because first, some of them were highly targeted for example Samsung with its YouTube HD Camera Trick Challenge that related to its target audience. The same applied to the “Inspired Bicycles” video that was clearly developed for a specific audience. As we learned last class, it is more important to have a true loyal audience than a large number of followers that are not highly committed to your brand. Second, other videos like “Sign” from Schweppes that told a story engaging with its audience and creating an emotional component that people might relate to. And third, for the Boone Oakley video that explained its website and showed who they were in a short and fun way.
    Even though all these videos have certain components that made them successful I believe the two main factors are their content and their fan base.

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