Home > Week 4 > Become a fan

Become a fan

Nowadays, Facebook is becoming mainstream. Almost everyone has a Facebook page even my mom has one. And companies are not the exception either. Companies are seeing Facebook as a way to communicate, engage with its audience and ultimatly driving sales.
Last year Razorfish, a digital marketing company, developed its third annual FEED survey of 1,000 “connected consumers”. The survey focused on online consumer behavior. Some of the results: “40% of respondents “friended brands on Facebook “, while 25% of respondents said they follow brands on Twitter. They also found that consumers follow brands on Twitter and Facebook mainly for deals and promotions. “On Facebook or MySpace, 37% said that access to exclusive deals or offers was their main reason for friending brands.”

Furthermore, 40% of respondents have “friended” a brand on Facebook. Taking into account these statistics it is important that companies realize the role that Facebook is playing nowadays and that Facebook is not only for young people to network it is a way to engage consumers and build communities. According to these results if a company wants brand recognition on the Web, there is a good possibility that Facebook is the right place to be.

Source: http://www.readwriteweb.com/archives/survey_brands_making_big_impact_on_facebook_twitter.php

Source: http://www.readwriteweb.com/archives/survey_brands_making_big_impact_on_facebook_twitter.php

I am a fan of a couple of products through my Facebook page. Often I find people being reluctant to become a fan. Either they have to be friends of someone that works for the company or they are extremly loyal to that brand/product.  At the end of the day people do not have time to follow lots of brands. Do we?

Are you a fan?



  1. February 16, 2010 at 6:22 am

    I wonder what percentage of people are like me who are not a fan of any major brands on facebook? Perhaps this is where the 1-9-90 (or is it 90-9-1?) rule of social media comes in; in which case I believe I tend to fall in the 90% category, as I’m not the most active user and therefore not a real fan of anything other than what friends send my way for support…although I do admit I have my 9% moments on Facebook…actually, during the first days of vacation when I try to reconnect with friends I’ve alienated all semester I can be a pretty busy 1 percent-er (I guess I’m a bit of an anomaly :-))

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