Until next time…

April 26, 2010 Leave a comment

When I found out that I had to blog for my Advance Digital class I did not how I would managed to write two blog entries per week. Now the semester is ending and I have written 22 articles. Thanks to creating this blog I have learned a lot about all what social media stands for-Facebook, Twitter, Foursquare, and so on and how to use these tools to communicate with different audiences. I also learned from several blogs written by my classmates and also from their comments on my blog. And finally, as an international student it has helped me improve my writing skills. Overall it was a good experience !

Until next time…


For those who are concerned about privacy issues

April 26, 2010 Leave a comment

Facebook is constantly changing when it comes to privacy settings. Personally, I am a little tired of having to see what these changes are about and also of having to check my Facebook settings every time they want to share my information.

Last week, Facebook included a set of new features that allow websites like Pandora access some of your personal information and use it to personalize your experience with their products. For example, Pandora will be now able to  recommend streaming music stations based on artists you’ve Liked on Facebook.

However, for those of you who are concern about privacy there is an option called “Instant Personalization” which is inside of Facebook’ privacy setting pages that would allow you to have some control about this.

There are two options: you can either turn Instant Personalization off at Facebook or you can opt out at individual websites.

Preventing Friends from Sharing Your Information

It is important to know that your friends can sometimes share your information from their own profiles with websites even though this is turned off. To change this you can go to “Applications and Websites” and click “Edit Settings”- “What your friends can share about you”.

It’s nice to be able to choose exactly what you want to share or not. Even though Facebook frequently changes its privacy policies it is good to know you can still have a “say” when it comes to your privacy.

Facebook Fan Pages (Part1)

April 20, 2010 Leave a comment

If anyone is capable of building a Facebook Fan Page fairly quickly then what makes a Fan Page successful? Here are some examples of brands that in my opinion are doing a good job when it comes to Facebook Fan Pages.

1. Pringles

Pringles Facebook Fan Page characterizes mainly for the use of video. They have acknowledged that their audience reacts well to comedy and they have given their fans the opportunity to spread the Pringles message to their friends. Furthermore, they engaged their fans via reviews, discussions, and interactive games.

2. Coca-Cola

The Coca-Cola Facebook Fan Page is committed to user participation. First, Coke shows content in their main page Wall feed by default which means that the page is ruled by user-generated content, no matter if it is good or bad.

Second, Coke focuses in creating photo albums showing off the product, employees at the company, photos of Coke fans and pictures of Coke products from all around the world.

Finally, Coke is truly devoted to their fans on Facebook. An example of this is how the fan page was developed. The page was originally created by two fans who loved Coke. Rather than trying to buy it or create another “official” page, they rewarded the two fans and worked with them to continue building the page and representing the brand.


A look at Chatroulette

April 12, 2010 Leave a comment

Recently I read Rachel’s blog entry: “The new bizarre online fad” that talks about Chatroulette. This website that pairs random strangers for webcam-based conversations seems to me very interesting and scary at the same time. Even though I am not willing to give it a try yet I was wondering if Foursquare can work for both people and businesses, could Chatroulette also work for companies?

I found an article on Inc.com that talked about companies that were using Chatroulette to advertise their products. I am not sure how this exactly works or if it works for all products but I guess we have to know what is going on out there and how companies are using these new tools to communicate with their customers.

For example, Travelocity has entered the Chatroulette world with their iconic Roaming Gnome which appears  holding a variety of signs throughout the day with messages such as “This would be better if we were in Rio.”  The goal is to motivate video chatters to step away from their webcams and take vacations.

source: http://mashable.com/2010/03/31/travelocity-gnome-chatroulette/

It would be interesting if we could see some results from this campaign and if in fact it generated more sales due to its pressence on Chatroulette.



Your table is ready!

April 11, 2010 Leave a comment

Who has not waited for a table at a crowded restaurant before? It can get really frustrating especially when you are hungry. In fact, nearly 75 percent of customers say that waiting times are the most stressful part of dining out which can ultimately lead to a bad dining experience. To improve the experience of having to wait for a table, Textaurant has developed a web-based waiting list management application that lets restaurants automatically inform customers via a text message when their table is ready.

The service is very straight forward. This is how it works:

  • First, a restaurant pays an installation fee of about $1,000 but it can be free for long-term subscribers.
  • Second, customers visiting the restaurant opt into the service when they arrive by giving the hostess their cell phone numbers.

While this service can’t change how long you wait, it does allow you to leave the restaurant and wait wherever you want without worrying of loosing your table. On the other hand, the service doesn’t seem to me to be such a big idea because you still have to wait…but perhaps we are seeing such technologically advances nowadays that a little improvement is not enough.  Another pitfall might be the privacy convern of giving away your cellphone number. But I think it is important to acknowledge the fact that restaurants and businesses in general are worrying about the customer experience. In this case, the experience begins waiting for a table.


Textaurant is not the only company that is trying to help customers avoid frustrating lines. Startups like QLess, FreshTxt and MobileWait all use web-to-text applications to do something similar.

Categories: Week 11 Tags: , , ,

Social Media Monitoring and Measurement

April 5, 2010 5 comments

Last week we had a guest speaker for our statistics class. Katie Morse, a community manager from Radian6 came to class to talk about social media measurement. Since we are going to discuss about this subject next class, I wanted to share with you some of her thoughts. 

One of the main focuses of Radian6 is to monitor, analyze and track customers’ conversations.

First, she stressed the importance of comparing which types of social media are the best traffic sources for your product/service. It does not matter how many followers you have on Twitter or how many fans you have on Facebook what matters is how engaged those customers are with your brand.

Second, she gave some metrics: 

Awareness metrics:

  • Potential reach (followers)
  • Mentions/ time period
  • Inbound links
  • Share of conversation
  • Subscribers to content
  • Referral ratio and recommendation ratio
  • Brand recognition (benchmarking before and after implementing social media)
  • Brand-specific searches
  • Sentiment trends
  • Content resonance

Content metrics:

  • Views
  • Comments/Feedback
  • Clicks/Downloads
  • Length of visits
  • Registration/Subscriptions
  • Shares
  • Inbound links
  • Conversations

Engagement metrics:

  • Comments
  • Thread size
  • Time with content
  • Content downloads
  • Subscriptions
  • Content sharing
  • Suggestions/ Feedback
  • Recommendations

Sales metrics

  • Lead volume
  • Cost per lead
  • Lead value
  • Conversion rate
  • Referrals
  • Retention rate
  • Average transaction (account) value
  • Sales value per fan/follower

I believe that as marketers we have to acknowledge the fact that the Web 2.0 gives us a full range of tools we can use to spread the message. Just like e-mail can help you achieve your company’s goals Facebook can do that too. It is important to develop the right metrics to evaluate your marketing campaigns and to better allocate marketing budgets.

Radian6 is a service which provides companies with a platform to listen, measure and engage with its customers across the entire social web.